From: Virgin America
Subject Line: Clarification: Next Up: Orlando! LAX from $149* and SF from $199*
Date: Thursday, March 18, 2010

Interesting turn of events after I posted yesterday's blog about Virgin America. I got a second email a few hours later. The only thing they changed was the messaging at the top. The first version said, "SFO and LAX to Orlando From only $149". The second version got a lot more specific, "SFO and LAX to Orlando LAX from only $149, SFO from only $199." I'm guessing that maybe some people were expecting to get the $149 fare from SFO to Orlando, even though the fare prices were clearly outlined in the grid within the body copy. But, obviously, there was enough of a response to warrant sending out a second email. What's really interesting is that the subject line got A LOT longer and it had asterisks in it! That's pretty unusual and makes me wonder if this little email created the perfect storm for a few hours.