From: The Company Store
Subject Line: Last Day- Up to 75% Off Discontinued Colors
Date: Sunday, March 14, 2010

This Company Store email is an excellent example of how easily best practices can be undermined by a little bit of careless copy. There are a lot of good elements included here: the preheader, the nav bar, and the nice, big logo treatment are all great. However, I can't take this email seriously because it seems as though no one bothered to read it over before launching it. "You snooze, you loose?" Come on, folks. Editing saves lives! Well, maybe not. But it does save reputations.