From: Gilt Groupe
Subject Line: Your Thompson London Order
Date: Monday, March 15, 2010 12:10 PM

From: Gilt Groupe
Subject Line: Our apologies
Date: Monday, March 15, 2010 2:08 PM

OK, so Gilt Groupe made a mistake; I didn't order the cuff links. (Sorry, Aaron!) Apology emails are good, we get it. What I'm more interested in with these messages is the treatment of the email background and preheader text. The dark grey background and even darker grey preheader type makes these more functional messages feel like the pop-up windows appearing before a dimmed background, like those one can create on web pages using jQuery. I like that these utility messages feel similar to how they might if they popped up on a website.