From: Serena & Lily
Subject Line: Our Top Picks for Girls
Date: Monday, March 23, 2010

I'm a new subscriber to the Serena & Lily email program (thanks to senior writer Darrah MacLean for the tip-off) and I'm excited about their awesome copy. The product grid is nice but quite simple, so it's really the color block with the strong headline that ties the message together. The headline is concise, clear and fun, and I love the body copy.

While clicking the color block takes you to a girl-stuff landing page, I do still wish they'd added a strong primary CTA button or an arrow icon, just to make it a bit clearer. The landing page also has a cute blue CTA in the corner that calls you to "See the Boys," which might have been a nice addition to the email, giving the parents of boys a place to click through, too.