Beyond Best Practices
February 9, 2010: Email Idols
From: Lisa HarmonSubject Line: Email Idols
Date: Wednesday, February 3, 2010
For those of you who didn't make it to the EEC's 2010 Conference, I'd like to share with you the fun of and the learnings from our Wednesday morning keynote session, "Email Idol." Creative teams from Smith-Harmon, Mighty Interactive and eROI took to the stage to show their best efforts at email stardom: Each redesigned email campaigns from USAA and National Geographic.
The good news? We were all Email Idols. Mighty Interactive's creative won the USAA audience favorite vote, Smith-Harmon's creative won the National Geographic audience favorite vote, and eROI's creative garnered the most orders when National Geographic ran an A/B/C/D split test between their control and our challenger versions.
Special thanks to Marc Haseltine of National Geographic, John Leistra of USAA, Sam White of eROI, Mike Corak of Mighty Interactive and Jim Spence of Smith-Harmon for rocking EEC 2010! I hope their efforts inspire you to do some creative testing of your own :).
Watch the Round 1 USAA video >
Watch the Round 2 National Geographic video >
Download the Powerpoint >
Comments
Thanks Lisa for organizing this. It was a great challenge that I know all teams enjoyed doing. Two clients that each gave us a little room to innovate while still adhering to their brand guidelines and rules. While each of the creatives were different they all were presented and defended as to why they would all work so well.
We appreciate you taking this on again this year and making it so much fun to be a part of.
Posted by: Dylan Boyd | February 9, 2010 8:14 PM