From: Clinique
Subject Line: 3 tips to make eyes pop | FREE Shipping + 2 FREE minis!*
Date: Wednesday, February 10, 2010

From: Clinique
Date: Wednesday, February 10, 2010

I was thinking about buying some eye shadow -- easy right? Nope. There's matte, sheer, shimmer, gloss, pearl, powder, stick, cream, roll-on, liquid... and the list goes on. Makeup can be a bit overwhelming, so I was glad to see Clinique's eye-opening tips included in their email. The jumbo-sized products take me back to my pre-school picture books when life was a bit simpler, and there's plenty of clean, white space that leave me feeling calm and relaxed. I can totally do this.

The Eye Shadow Duo? I can rock that. And now I know how to put it on like a pro! As an added bonus, clicking on the Shop Now button takes me directly to the Eye Shadow Duo page and right below the product information, there's a How to Use tab with instructions, a Video tab with a demo and an Expert Tips tab that shows me how to bring out the best in my eyes.

Providing product tips increases my confidence and makes me much more likely to buy. I still have to make the all-important decision of matte verses shimmer, but at least I'll know how to put it on once I do. Thanks, Clinique!