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February 1, 2010: Apple's Stunning Designs

Posted by Amy Hamilton at 4:41 PM

From: Apple
Subject Line: Fitness made fun with iPod and iPod gear.
Date: Wednesday, January 13, 2010

From: Apple
Subject Line: Sounds like love. Give iPod this Valentine's Day.
Date: Sunday, January 31, 2010



There's no doubt that Apple has AWESOME design sense. Every email I get from them is breathtaking:
  • They use vibrant, crisp and creative imagery
  • Their newsletters have a great sense of flow and balance
  • They're often using new creative treatments like having their images break out of the grid
  • They include interactive/eye-catching treatments like ratings and videos
  • They're not always about the "Hard Sell" -- Apple "Adds Value," as we would say at Smith-Harmon, by providing informative content with "Did you Know" sections
  • They optimize for viewing without images by using HTML text in the majority of their emails
But have you noticed that they're missing a few key best practices? Such as:
  • A preheader
  • A View this Email with Images link
  • Social/Sharing Options
I think a few of those small tweaks could show even more activity for them. But awesome job Apple, you are an inspiration!

Comments

I love their Valentine's Day email. It's so fresh and delightful! The use of color and having the iPods form a heart is simply wonderful. :)

Posted by: Andrea Taylor | February 2, 2010 2:50 PM


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