From: Lucky Brand
Subject Line: Switch Gears with Our Newest Vintage Moto Tees
Date: Thursday, January 21, 2010

As the red and pink haze of Valentine's Day messaging starts wafting into our inboxes (I can almost smell chocolate), I find Lucky Brand's denim-inspired email refreshing and cool. I'm usually not that impressed with their email program but the copy in this email brought me to a screeching halt. It took all but a nano-second to open the email after reading their clever subject line, "Switch Gears." Yes! Please!

On first glance I don't find the featured t-shirts to be particularly interesting. However, after reading the copy my feelings have changed. These aren't just t-shirts anymore, they're vintage t-shirts. The copy has me picturing James Dean filling up at a local gas station after a long ride on his bike - a rugged romanticism that Lucky has captured nicely.

Besides the copy, I think the design needs a tune up. I appreciate the simplicity and straightforward CTAs, but something is missing. It would've been nice to see these t-shirts displayed in a less static design and instead have it look vintage. Also, I think it would've been helpful if the product names were displayed somewhere to let customers know what to search for if they're browsing the Lucky Brand website.