From: Amazon.com
Subject Line: Amazon.com: The Best Science Fiction & Fantasy Books of 2009
Date: Friday, December 25, 2009

The goal of an email marketer is to have as many relevant touch points with your customers (and prospects) as possible. In this month of 'best of' countdowns, use your 2009 purchase data to provide targeted emails. Amazon is doing a nice job with their "The Best [book genre] of 2009" emails that I began receiving on Christmas. I've received these for Science Fiction & Fantasy, Literature & Fiction, Short Stories, and Romance, and yes, you guessed it - I've bought books from each of these categories in the past year. So, if you have multiple product categories, consider expanding your "Best of" email to a whole series, and targeting these emails based on purchase behavior.

Additional tip: include non-purchasers who have browsed products in these categories on your site in the last 30 days. Track this group separately and see how they perform, I think you'll be pleasantly surprised!