From: J Crew
Subject Line: Need a present in a pinch?
Pre-header: Our gift cards are waiting in the wings from now until December 25th. Just hit send.
Date: Monday, December 21, 2009

After scanning hundreds of holiday emails about free shipping and discounts, J Crew's presents in a pinch subject line was refreshing, timely and spoke to the procrastinator in me who is in search of a lifeline. To top it off, the creative was sublimely simple in its short and sweet message. Even little animated wings happily fluttering with ease added to the overall effect.

This was the perfect product to market at a time when you're looking for gifts and Christmas was only a few days away. The availability of expedited shipping also helped. Two thumbs up!