From: Horchow
Subject Line: Win your shopping cart up to $5,000...
Date: Saturday, October 31, 2009


From: Horchow
Subject Line: 25%-30% OFF OUR PICKS JUST FOR YOU + FREE SHIPPING...
Date: Wednesday, December 16, 2009


Most people who have heard me talk about email have heard me mention the Horchow email program. I talk about them not because their email program is perfect, but because I happen to love furniture, especially theirs. I'm excited to write about a terrific campaign they did recently. On October 31st, they sent a "Win your shopping cart up to $5,000..." email - the sweeps was for email subscribers only, ran for one weekend and had three lucky winners. As a big fan, I quickly filled my cart with items I wanted. Unfortunately, I didn't win my shopping cart, but I loved the idea of collecting data from a subscriber's in-market interests.

This week, I received a site-wide sale email from them that featured some of the products that I put into my cart. The low-cost sweepstakes ($15,000) provided them with tons of data they can use later to target with. Now that's smart marketing.