Marvelous, Wondrous
November 19, 2009: Simplicity Makes Its Mark
From: Calvin KleinSubject Line: 30% off all Leather Jackets - Limited Time
Date: Wednesday, November 18, 2009
Simple. Classic. Clean. These are just some of the words that come to mind when I think about Calvin Klein. I am new to their email list, so I was curious to see what this iconic - and sometimes controversial - brand would deliver to my inbox. I am happy to see that clean lines not only define Calvin Klein apparel, but also their email. No pants dropping here.
Even though I appreciate the presence of Calvin Klein style in my inbox, I can't help but feel a little disappointed. While I think the overall look of the email is on-target, I find the copy uninspiring and maybe even a little demanding. It doesn't make me think about Calvin Klein beyond the sale. I would have liked to see copy about how owning a leather jacket means having a timeless piece of American style, or something to make me think about why Calvin Klein jackets are special. In the end, I feel the lack of copy makes this email boring and too simple. (The photos are not much to speak of either.)
Comments
I agree. If the picture can't inspire you to dig a little further, the ad fails, which is sad because CK is a clean, beautiful designer. You should feel inspired to think a little more about CK, like how no one in the world does black like him.
Anyone can put a sale in my face. I want a little something more as well.
Posted by: Cindy | November 19, 2009 2:36 PM