From: Crate and Barrel
Subject Line: Santa's helpers are here with Free Shipping. See details...
Date: November 16

Yes, this email is a few weeks old, which makes it practically ancient considering how many emails are out there about Black Friday and Cyber Monday. I've been slacking on my blog entries. No excuses. Just the truth. But I'm back, and this little gem just couldn't gather dust in my inbox without a little shout-out.

I am so inspired by other writers who can have some fun with just a couple of words. It looks so easy, and on rare occasions it is, but for the most part, writing clever copy that's 6 words or less can actually take you longer than writing a whole paragraph. Case in point: Deer Santa. This writer found a way to make me chuckle about a free shipping email. Seriously, that's impressive. The simplicity of the secondary message about shopping their site on my mobile phone is also well done. Just wish they'd thrown in some CTAs (calls-to-action): Shop All Holiday in the hero is a no-brainer, and Get More Info for the mobile message would have been ideal to take people to this landing page.