An Email That's Sheer Bliss
October 2, 2009: Marketing to the ADD Crowd
From: Abercrombie & Fitch
Subject Line: Young and Sexy, Vintage Hoodies
Date: Sunday, September 13, 2009
From: Abercrombie & Fitch
Subject Line: Young and Sexy, Vintage Hoodies
Date: Thursday, September 24, 2009
From: Abercrombie & Fitch
Subject Line: Young and Sexy, Vintage Hoodies
Date: Thursday, October 1, 2009
What? Just in case I missed it the first and second times?
I know A&F's Emails seem to be the favorite "whipping boy" of the Smith-Harmon bloggers, and I'm loathe to just jump on the pile, but c'mon already!! I guess Abercrombie's marketing style is to beat you over the head with it... For this "Vintage Hoody", I've received 3 emails (so far... who knows? Maybe I'll get more!). For their "Destroyed Jeans" 5, and "Preppy Plaid Shirts" 9(!?!). And, furthermore... they were too lazy to even mix it up a little with the Subject Line!
Just so I say one nice thing though, as previously commented by fellow Smith-Harmon blogger, Alex Madison, I do like that they being creative and doing the horizontal format.
