From: Ann Taylor
Subject Line: Meet Our New Designer + Shop Our New Perfect Pieces.
Date: Monday, August 24, 2009

From: Ann Taylor
Subject Line: Fall In Love With The New ANN: Enjoy 30% Off In Stores & Online
Date: Wenedsday, August 26, 2009

From: Ann Taylor
Subject Line: Find Out Why Our New Pant Fits Are Perfect + New Markdowns Added
Date: Thursday, August 27, 2009

From: Ann Taylor
Subject Line: Find Out Why The NEW ANN Is So Amazing + 30% Off & FREE SHIPPING
Date: Friday, August 28, 2009

From: Ann Taylor
Subject Line: 4 Days Until The NEW ANN Makes Her Much-Awaited Debut + 30% Off & FREE SHIPPING
Date: Saturday, August 29, 2009

From: Ann Taylor
Subject Line: NEW ANN. NEW SPARKLE + Last 2 Days to Enjoy 30% Off & FREE SHIPPING
Date: Sunday, August 30, 2009

From: Ann Taylor
Subject Line: What You've Been Waiting For: Meet The NEW ANN...
Date: Tuesday, September 1, 2009

From: Ann Taylor
Subject Line: Shop Our NEW COVETABLES Collection + New Markdowns Added!
Date: Wenedsday, September 2, 2009

From: Ann Taylor
Subject Line: NEW ANN...NEW STYLES: Shop The Perfect Little Black Dress
Date: Thursday, September 3, 2009

A while back I blogged about my lament over the decline in quality of Ann Taylor. It seemed like they had completely sold out to the bridesmaid crowd. This was particularly upsetting to me, as I had been such a longtime, faithful consumer of the brand. I had decided to blow them off, until now...

Needless to say, I am very excited to check out "The New Ann". This is a mighty impressive campaign IMHO.  9 emails over 11 days, and they all got me sucked in. Looking at them individually, it might not seem clear exactly what it is that is new, but collectively they really manage to convey that apparently everything is new: new designer, new styles, new fabrics, new website, new attitude, the list goes on... (My personal fave was the New Sparkle email - I'm such a sucker for shiny things!).  ;) 

Also, the subject lines seemed like they were talking to me and helped to draw me in with anticipation (even if some of them do need their own zip-code). I look forward to finding out what this "New Ann" had to offer!