From: Smith-Harmon
Subject Line: New Reportlet - Many Retailers Not Optimizing Preheader Text
Date: September 21, 2009

While 97% of top online retailers are using preheader text, a lot of brands still aren't optimizing this key piece of real estate. With more and more subscribers blocking images or viewing their email from image-unfriendly devices, packing a punch into the preheader is now more important than ever. Whether using for promotional purposes, functional purposes or both, it's vital that you learn how to make the most of it.

Check out the latest free reportlet from research director Chad White, now available in the Smith-Harmon research library. You'll get 10 pages of examples and tips to help you push your preheader text to its full potential.