From: katespade.com
Subject Line: most likely to...
Date: Saturday, September 26, 2009

Much as I love email, there are times when the sorting through the ridiculously full in-box can feel just a tad like a chore. With that said, I just about always look forward to what the Kate Spade emails have in store.

Funnily enough, this is probably the least visually exciting email I've gotten from Kate Spade, but I just loved the impossible to resist subject line. The body copy was just as clever too... How could I not click through to see which winners were most likely to "stay out all night?".  ;)