The New Ann...
September 30, 2009: Enter to Win... Psyche!
From: JCrew
Subject Line: Want to win an NYC trip for two?
Date: September 29
Want to win an NYC trip for two? Heck, yeah! I was pretty stoked to see that subject line waiting for me in my inbox yesterday, excited enough to click-through and TRY to enter. TRY is the keyword here. After five attempts where I kept getting an error saying I needed to enter my email address... which was already entered... I gave up. Looks like they've fixed the snafu as I was able to enter today, but how many other people tried to enter yesterday, only to get totally frustrated and shut-out?
Another odd factor is that the copy talks about a daily trivia contest. And that if I guess right I'll be entered to win the grand prize. Hmmm. All I was asked to do was give my contact info. I didn't see a quiz and I certainly don't see how to play everyday. Something's not jiving here. Plus on the site, the promo calls this a "guys" weekend in Manhattan. Hmmmm again. So no girls allowed? Then why did I get this email? Why are they taunting me as though I might be able to win this trip? I'm just confused. Last but not least, I would also think this would be the PERFECT email candidate for a sweet forward to a friend promo.
To end on a positive note, that subject line was a winner in my inbox.
Comments
Dang Darrah! I'm going to have to be quicker on the draw... I was going to blog this one too!
I had a more positive experience with this than you did, though.... I didn't have any problems entering my email address (but then again, why do they need it, if they already sent me an email?).
I agree about all the confusing stuff, but I got more excited about this email (and maybe winning a trip to NYC!!) than any I can remember in a while.
Posted by: Lyla Reinero | September 30, 2009 9:15 PM
How frustrating! J. Crew surely must have the technology and deep pockets to create a guys' and girls' weekend prize via an easy gender segmenttion, right? Probably not. Even though I don't have kids they automatically signed me up to receive their Crew Cuts newsletter. Then they increased their emails to about 3-4 weeks (and not at Christmas time, either). When I complained and asked if they could reduce the onslaught ie let me hear from them once a month, say, they said they didn't have the ability to do that...
Great clothes, but their attitude towards emailing customers is (pardon the pun), not a good look.
Posted by: Elizabeth | October 3, 2009 1:10 AM