Product Reviews Take Center Stage
September 14, 2009: Desperately Seeking a Break
From: Bluefly
Subject Lines: Several
Date: Monday, September 14, 2009
I love Bluefly, but check out the frequency of their emails.
Wednesday, August 26, 2009 - Coats To FALL For!
Wednesday, August 26, 2009 - Happy Feet! SHOE SALE - Extra 10% off
Thursday, August 27, 2009 - Step On It! SHOE SALE - Now Up To 70% Off
Thursday, August 27, 2009 - Go Glam! NEW Evening Dresses by Vera Wang & Badgley Mischka
Tuesday, September 8, 2009 - Exclusive Preview: Be the First to Shop our New Fall 2009 Collection...
Tuesday, September 8, 2009 - We've Got Leggings (And Killer Heels) + Preview Our NEW Fall Collection!
Well, you start to get the idea and it didn't let up. On September 12th the frequency went to one a day. I have been a Bluefly subscriber since 2003 and I remember getting about two emails a week. Notice the subject lines getting longer as well, with one up to 72 characters. Two emails a day and even one a day is too much based on best practices. I'm exhausted, are you?
Subject Lines: Several
Date: Monday, September 14, 2009
I love Bluefly, but check out the frequency of their emails.
Wednesday, August 26, 2009 - Coats To FALL For!
Wednesday, August 26, 2009 - Happy Feet! SHOE SALE - Extra 10% off
Thursday, August 27, 2009 - Step On It! SHOE SALE - Now Up To 70% Off
Thursday, August 27, 2009 - Go Glam! NEW Evening Dresses by Vera Wang & Badgley Mischka
Tuesday, September 8, 2009 - Exclusive Preview: Be the First to Shop our New Fall 2009 Collection...
Tuesday, September 8, 2009 - We've Got Leggings (And Killer Heels) + Preview Our NEW Fall Collection!
Well, you start to get the idea and it didn't let up. On September 12th the frequency went to one a day. I have been a Bluefly subscriber since 2003 and I remember getting about two emails a week. Notice the subject lines getting longer as well, with one up to 72 characters. Two emails a day and even one a day is too much based on best practices. I'm exhausted, are you?
Comments
DITTO. I have shopped there/subscribed for four years, and finally had to unsubscribe earlier this summer! I couldn't take their increasing frequency any more.
And what's sad, now that I think about it, is that I haven't bought since. I've visited the site only a few times ... wonder if my purchasing behavior would have stayed consistent if they'd kept it to two or three messages a week?
Posted by: B. | September 30, 2009 3:06 PM