Another Way to Say TGIF
September 2, 2009: Best Practices: HTML Text & Alt Tags
From: Forever21Subject Line: Tough Love - Shop Leather
Date: Tuesday, September 1, 2009
What was this email about? I'll never know. I can't stress enough how important it is to use HTML text in designs, or at the very least alt tags on images with graphical text to convey your message/s. This is vital for subscribers that have images disabled as well as when an error occurs, keeping your images from displaying properly. When all else fails, it's always good to have a link to a web/hosted version of the email. Unfortunately, even the hosted version of the email wasn't working.
