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Date Archive: September 2009
September 30, 2009
From: Diapers.com
Subject Line: Re-Order in Seconds
Date: Monday, August 24, 2009 Generally speaking, I can be considered a walking advertisement for Diapers.com. They carry so much more than just diapers: formula, shampoo, skincare items, books, toys, and pretty much all things baby-related. The best part is that they also have FREE overnight shipping. Last month I ordered a new car-seat for my 4 year old, and it was delivered to my door less than 24 hours later. The thing is a complete behemoth, so it was such a luxury not to have to make a trip to a big-box store and haul it around some suburban mall parking lot. I consider almost all my Diapers.com experiences to be pretty stellar, and I know I'm being overly picky about this follow-up email from them. Many times it would be convenient to re-order my previous order "in seconds", but I don't think most people are going to be re-ordering the "big-ticket items". It seems like they should be able to employ some sort of filter to the types of products on the order.
From: JCrew Subject Line: Want to win an NYC trip for two? Date: September 29 Want to win an NYC trip for two? Heck, yeah! I was pretty stoked to see that subject line waiting for me in my inbox yesterday, excited enough to click-through and TRY to enter. TRY is the keyword here. After five attempts where I kept getting an error saying I needed to enter my email address... which was already entered... I gave up. Looks like they've fixed the snafu as I was able to enter today, but how many other people tried to enter yesterday, only to get totally frustrated and shut-out? Another odd factor is that the copy talks about a daily trivia contest. And that if I guess right I'll be entered to win the grand prize. Hmmm. All I was asked to do was give my contact info. I didn't see a quiz and I certainly don't see how to play everyday. Something's not jiving here. Plus on the site, the promo calls this a "guys" weekend in Manhattan. Hmmmm again. So no girls allowed? Then why did I get this email? Why are they taunting me as though I might be able to win this trip? I'm just confused. Last but not least, I would also think this would be the PERFECT email candidate for a sweet forward to a friend promo. To end on a positive note, that subject line was a winner in my inbox.
  
  
  
From: Ann Taylor
Subject Line: Meet Our New Designer + Shop Our New Perfect Pieces.
Date: Monday, August 24, 2009From: Ann Taylor
Subject Line: Fall In Love With The New ANN: Enjoy 30% Off In Stores & Online
Date: Wenedsday, August 26, 2009From: Ann Taylor
Subject Line: Find Out Why Our New Pant Fits Are Perfect + New Markdowns Added
Date: Thursday, August 27, 2009From: Ann Taylor
Subject Line: Find Out Why The NEW ANN Is So Amazing + 30% Off & FREE SHIPPING
Date: Friday, August 28, 2009From: Ann Taylor
Subject Line: 4 Days Until The NEW ANN Makes Her Much-Awaited Debut + 30% Off & FREE SHIPPING
Date: Satur day, August 29, 2009From: Ann Taylor
Subject Line: NEW ANN. NEW SPARKLE + Last 2 Days to Enjoy 30% Off & FREE SHIPPING
Date: Sunday, August 30, 2009
From: Ann Taylor
Subject Line: What You've Been Waiting For: Meet The NEW ANN...
Date: Tuesday, September 1, 2009From: Ann Taylor
Subject Line: Shop Our NEW COVETABLES Collection + New Markdowns Added!
Date: Wenedsday, September 2, 2009From: Ann Taylor
Subject Line: NEW ANN...NEW STYLES: Shop The Perfect Little Black Dress
Date: Thur sday, September 3, 2009A while back I blogged about my lament over the decline in quality of Ann Taylor. It seemed like they had completely sold out to the bridesmaid crowd. This was particularly upsetting to me, as I had been such a longtime, faithful consumer of the brand. I had decided to blow them off, until now... Needless to say, I am very excited to check out "The New Ann". This is a mighty impressive campaign IMHO. 9 emails over 11 days, and they all got me sucked in. Looking at them individually, it might not seem clear exactly what it is that is new, but collectively they really manage to convey that apparently everything is new: new designer, new styles, new fabrics, new website, new attitude, the list goes on... (My personal fave was the New Sparkle email - I'm such a sucker for shiny things!). ;) Also, the subject lines seemed like they were talking to me and helped to draw me in with anticipation (even if some of them do need their own zip-code). I look forward to finding out what this "New Ann" had to offer!
From: katespade.com
Subject Line: most likely to...
Date: Saturday , September 26, 2009
Much as I love email, there are times when the sorting through the ridiculously full in-box can feel just a tad like a chore. With that said, I just about always look forward to what the Kate Spade emails have in store. Funnily enough, this is probably the least visually exciting email I've gotten from Kate Spade, but I just loved the impossible to resist subject line. The body copy was just as clever too... How could I not click through to see which winners were most likely to "stay out all night?". ;)
September 29, 2009
From: The Zoe Report Subject Line: Ain't No Jeans Wide Enough Date: September 28 I am an admitted Rachel Zoe Project addict. I can't get enough of the fashion antics and celeb appearances. If you haven't seen this decadent indulgence, check it out on Bravo. In the meantime, let's talk about Rachel's daily emails. As far as blog-type newsletters go, hers just rock. IMHO. Glamour shot aside, what I love about the emails is that they truly read the way Rachel talks, complete with her fave fashionisms and all. Why is this such an important thing to note? Because it feels like a conversation. As an occasional ghostwriter myself, it's also worth noting that there is a chance that Rachel is not always writing these on her own, and understandably so. She's a busy gal with a lot on her plate. So the coup d'etat here is that if a copywriter is penning these precious gems, she (or he) is a writer who truly understands voice and how to carry it through. Love that. I'm also drooling over the clever FTAF language: Glamour is contagious. Share with friends. See, SWYN doesn't have to be boring.
September 28, 2009
From: Nike
Subject Line: Top-Rated Customer Favorites Right Now.
Date: September 24, 2009
In this email, Nike hits two of the best ways to grab subscriber attention: 1. Customer reviews. It's great to see more and more brands tapping into the truth that customers trust each other more than they trust marketing teams. Pulling quotes from actual customers gives this gear some cred, and it's awesome that Nike has built their email around the items getting rave reviews. 2. List. People love lists, and we can barely help but scroll down and see the complete set of 5 favorites. Not only does this approach help lead the eye through the whole email, but it also makes for a template that's easy to populate with whichever gear is topping the popularity charts. The email design itself is rather lackluster. You can barely read the white type against the light gray background, and the limited inclusion of color keeps it from making a strong visual impression. A better execution of this great idea could work wonders, but I'm still impressed by Nike's choice to build their email on the word of their reviewers.
I've always been blown away by the way designers bring copy to life. The way they think is completely different than how I think. I think in black-and-white word docs; they think in color, color, color. Bringing these two ways of thinking together is what creates the perfect email. Coach put a fresh step in my inbox with this newsletter. At first glance, I loved the way they gave the product silos in the hero some breathing space by not confining them to a box. That said, it also felt like too many tricks in one bag. To get the real scoop from a designer's POV, I enlisted Amy Hamilton, SH designer extraordinaire, to help me out with the 360-degree look at the creative. Here's what she said: My first thought when seeing this email was, WOW COOL, this is different! I immediately noticed the overlapping text, colors and imagery. Coach is definitely creating a style here. However, after the initial WOW factor wore off, my eye wasn't sure where to go. The hero copy and right rail copy seemed to fight each other, and the lower half of the email felt a bit cluttered. The call to actions also fell pretty far below the fold. While this email has some nice and inventive approaches, I think it could use a little more focus. I would suggest: - Move a call-to-action above the fold
- Create a primary message focus by expanding the hero image through to the left rail, or by bringing down the font size in the left rail so it's more obvious that it's a secondary message
- Use a unified headline and copy treatment (as well as HTML text for body copy)
- Clean up a bit of the cluttered imagery at the bottom
September 25, 2009
From: Apple Business University Village
Subject Line: Snow Leopard Event at the Apple Store
Date: Thursday, September 17, 2009
This message is interesting to me for two reasons. No, three:
(1) I like that it's addressed to me as a business owner. Wow - the folks over at Apple know me after I spent tens of thousands of dollars on computers at their store with the sad little 5% discount they give high-volume business purchasers! No, but seriously, I appreciate being spoken to in a way that's relevant to me.
(2) This message is really skinny. The main letter body is just 382 pixels wide. I'm thinking it's because it's going to me - a business person - who they are assuming has an iPhone and checks their email on it. I'm imagining that they designed for the iPhone screen. What do you think? That's pretty cool.
(3) If I could be any animal, I would be a Snow Leopard, hands-down. "...Powerful and refined...?" That's a kick-ass animal.
From: Starbucks.com
Subject Line: Turn your iPhone˙ into your Starbucks Card
Date: Wednesday, September 23, 2009
OK. I saw this and was like, "Is this not the moment we've all been waiting for?" It's basically the holy grail. To be able to pay for your Americano with your iPhone is every aspiring upper-middle class marketing manager's dream, right? Right?
Major letdown: "Find out more about which stores are accepting mobile payment here" leads to a store location page with no information whatsoever about which stores in particular accept mobile payment. Hel-LO!? How totally annoying. Considering the integrated email-to-landing-experience path is becoming more and more of a focus here at Smith-Harmon, and clickthrough moments like these are just one of the reasons why it needs to be more of a focus industry-wide.
From: Saks Fifth Avenue
Subject Line: Harper's Bazaar picks Spring's best only at Saks
Date: September 23
On the heels of Fashion Week, this email couldn't be more perfectly timed or perfectly designed. I love that they avoided the boxy grid and messed things up a little. It has a fluidity to it that feels fresh. The copy is short and compelling, the call-to-action is clear, and the way they handled the partnership aspect of this email is really classy. Love how the Harper's Bazaar logo looks like it's actually part of the headline vs. being tacked on in an empty space. The secondary bonus message works really well in this email, too. Rather than go with a traditional boxed-in promo, they added some grit with a torn piece of paper.
Best of all, the landing page didn't disappoint. It was clean and compelling, highlighting the top five trends and giving me Glenda's take on each. And even though we're headed into fall, I could still shop each spring trend if I was so inclined.
Overall, Saks has definitely stepped up their email game by mixing product-focused messages with dedicated emails featuring editorial content, as you can see here and here. As a copywriter who believes there is always a story to tell beyond Free Shipping and SALE, I love it.
September 24, 2009
From: Shutterfly
Subject Line: Get bright ideas for the holidays and more
Date: Thursday, September 24, 2009
I have to say I love this newsletter from Shutterly.
Visually:
It has a light & airy feel (which can be difficult with the amount of information packed into this email) with a punch of well-chosen colors. The imagery is well placed to draw the eye across and down the page. The content is engaging with a variety of topics from video and iphone apps to holiday reminders and coupons.
Best Standards:
It also hits the mark for email best standards with... -- A full preheader of standard options (See Chad White's reportlet on popular preheader elements) -- HTML body text -- Alt tags on graphic headlines & images --Standard newsletter "In this Issue" (table of contents) located above-the-fold --Website navigation in the header --Legal footer & opt out information My Suggestions: --Try the navigation in HTML text --Use a standard button treatment throughout --Try using the space at the bottom (where the header is repeated) as a recovery module with additional link options.
I give this email 5 hearts!
September 23, 2009
From: Saks Fifth Avenue
Subject Line: Boots, Boots,
and more Boots
Date: September 19
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From: Piperlime
Subject Line: The season's
"it" boot + the top 10 fall trends
Date: September 15
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From: Nordstrom
Subject Line: Hot Boots Under $100 | Last Chance for Triple Rewards Points (Details Inside)
Date: September 19
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The Saks subject line pretty much sums it up: Boots, Boots, and more Boots. About this time every year, my inbox is inundated with the must-have boots of the season. Just check out these three emails I received in the last week. Hands down, my favorite is the Saks email. It's the only one that gives me a full-on view of the breadth of their boot collection. And I really like the fact that they kept it pure, without a secondary message for this one.
Piperlime always has great copy and photography, so I kinda wish they'd shown more of an assortment for this email. Instead, they focused on the IT style of the season: the over-the-knee boot. I'm sure they'll showcase more boots in the weeks to come, but it'd be a shopper's dream come true to see all those pretty boots in one email. The secondary message is good in theory, but the execution is a little confusing. The landing page is really cool, so I wish they'd turned this message into a dedicated email and done it a bit more justice.
I rarely get excited about Nordstrom emails, and this one is no exception. It doesn't feel fresh and exciting to me. It feels like a department store email. And that's a bummer. The boots themselves are cool, but they feel like the product shot feels dark and dreary. Maybe it's rich in print, but not so much here. The secondary stories are buzz-worthy, but again, they fall flat in execution. They don't inspire me to click through. I want them to inspire me. But they just don't.
So, who wins the battle of the boots this year? For me, it's all about Piperlime. I have 5 pairs waiting in my shopping cart. Time to check out, folks.
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September 22, 2009
From: Smith-Harmon
Subject Line: New Reportlet - Many Retailers Not Optimizing Preheader Text
Date: September 21, 2009
While 97% of top online retailers are using preheader text, a lot of brands still aren't optimizing this key piece of real estate. With more and more subscribers blocking images or viewing their email from image-unfriendly devices, packing a punch into the preheader is now more important than ever. Whether using for promotional purposes, functional purposes or both, it's vital that you learn how to make the most of it. Check out the latest free reportlet from research director Chad White, now available in the Smith-Harmon research library. You'll get 10 pages of examples and tips to help you push your preheader text to its full potential.
From: Old Navy Subject Line: Fall Forecast: New Fashions Starting at $15, Plus Save 20% Date: September 13 From: Victoria's Secret Subject Line: New! The Ruched Convertible Dress, 10+ Ways to Wear It. Plus $15 Off $100+. Date: September 17 Amazingly, Old Navy's Super Modelquin campaign is still going strong. Is it just me or are those mannequins kinda creepy? Beyond my personal feelings for the campaign, what I don't get is who the target market is here? And more importantly, does that target market actually find the Super Modelquins inspiring? Do people see these emails or commercials and think, I have to have that outfit? Even though the Victoria's Secret models are a bit intimidating with their flowing hair and knockout figures, they at least show me how the clothes move on a real person. Side by side, these emails are set up pretty much the same and structurally they're both sound, but IMHO the VS email is much more compelling. That said, the VS email does fall short for me in one area: the 70+ character subject line. The preheader is great, but they tried to throw everything and the kitchen sink into the SL. On my iPhone, I only see the first 33 characters, so why the extra 40? A shorter SL plus the preheader would sell the story perfectly.
September 21, 2009
From: The Container Store Subject Line: How to organize what's HOT now! Date: September 16 As much as I love the clean design of this email, I'm pretty confused by the copy and the imagery. The Container Store sells containers, right? So why are they telling me that studs are all the rage this fall? Are they branching into accessories? Can I get this studly stuff they're showing at The Container Store? I don't get it. Do you? In the hopes of trying to make sense of this, I thought, well, maybe they're selling the tool that lets you put studs on your stuff? Like the Bedazzler. But no dice. Clicking through just landed me on a page with a bunch of containers. If they'd shown these so-called "trends" organized in containers, now that would have made sense. But they didn't, so now I'm confused. On the up side, the design of the email is definitely engaging. The call to action is clear, the SWYN is handled nicely, the store pickup is a bonus, and the imagery pops, even if it is random. Last comment of the day on this one: The subject line doesn't deliver on the how-to promise.
September 14, 2009
From: Bluefly
Subject Lines: Several
Date: Monday, September 14, 2009
I love Bluefly, but check out the frequency of their emails.
Wednesday, August 26, 2009 - Coats To FALL For!
Wednesday, August 26, 2009 - Happy Feet! SHOE SALE - Extra 10% off
Thursday, August 27, 2009 - Step On It! SHOE SALE - Now Up To 70% Off
Thursday, August 27, 2009 - Go Glam! NEW Evening Dresses by Vera Wang & Badgley Mischka
Tuesday, September 8, 2009 - Exclusive Preview: Be the First to Shop our New Fall 2009 Collection...
Tuesday, September 8, 2009 - We've Got Leggings (And Killer Heels) + Preview Our NEW Fall Collection!
Well, you start to get the idea and it didn't let up. On September 12th the frequency went to one a day. I have been a Bluefly subscriber since 2003 and I remember getting about two emails a week. Notice the subject lines getting longer as well, with one up to 72 characters. Two emails a day and even one a day is too much based on best practices. I'm exhausted, are you?
From: Free People Subject Line: Meet Our Top Reviewers Date: September 13, 2009 Breaking out of the corporate speak and moving towards a casual conversation with your subscribers is definitely the wave of the future. We're seeing a lot of product reviews, blog posts, and testimonials featured in emails these days. Why the added exposure to what everyday people think? Word on the street is that consumers want to know what other folks think about your products before they pull out their credit cards. The fact that Free People dedicated an entire email to their top reviewers is pretty cool, even if there are some quirks about the experience. As much as I love Free People's creative, I couldn't tell which photo was of the product and which one was of the reviewer in this particular email. I think using product silo shots with the reviewer photo would have been a better way to go. Clicking on the photos of each reviewer, I was taken to a landing page where I had to click on the person again to see their actual profile. Seemed like one too many clicks. Also, once you navigate away from the landing page within the site, there is apparently no way to get back to it, other than hitting your back button. Shouldn't there be a nav item? Kind of a bummer. Plus, I get the impression that there are all kinds of account profiles to review, but where can I find them? Also, can I create a profile for myself? How do I do that? The email messaging falls short here as it should have also encouraged subscribers to start writing their own reviews. When I clicked on the Shop Customer Favorites button in the email, I was taken to a landing page of cool stuff, but I have to say that I was hoping to see the actual ratings below the thumbnail copy. Overall, the idea here is fantastic, and it's an important trend to watch. Just think it's also important to make the experience engaging and enticing so that your subscribers want to shell out two cents of their own.
September 11, 2009
From: The Gap
Subject Line: Get Up to $15 Off Cords
Date: September 10, 2009
Really, really bright yellow type aside (you may want to get out your sunglasses), this email feels so clean and directed. They kept the fluff at a minimum and focused on the offers, keeping them front and center with clear shopping CTAs. The only thing I'm confused about is the subject line. Wondering if this should actually be a "Save" vs. a "Get" story. To me, "Get" implies that I have to do something, like use a coupon code. That's not the case in this situation as the cords are already on sale. Hmmm. I'm sure someone could argue the other side of it, but if it were me, I'd go with Save.
I also like the way they've added some movement to the SWYN banner at the bottom. It's hard to tell from a jpeg, and I didn't catch the right phase here, but they used a rotating copy story to draw your eye. The full sequence starts with "What were you born to do?" (this jpeg shows it mid-sequence) and the social buttons say "Tell Us on FaceBook, YouTube, Twitter." What a clever way to get the conversation going. A lot of folks simply say "Follow Us", which feels very one-sided. Keep it on the down-low, but I'm going to have to borrow this idea. It's a goodie. To see the animation, click here.
September 10, 2009
From: Latimes.com Subject Line: The new Latimes.com With a little help, I finally got my hands on the L.A. Times website redesign email mentioned in a comment about my August 24th post about Hollister. I have to say... I love the originality of this email. It feels totally out of the boxy grid, which is fantastic. It's brilliantly simple and provocative. Since they don't TELL you how it's different with a bunch of copy, they create a bit of mystery. They want to SHOW you the difference. Some cool stuff to mention: - I love the headline and the "Scroll Right". Giving direction is key.
- I also love the big ink spot. It's got this free-form, Jackson Pollack feeling to it. Dig it.
- The "Take Our Tour" call to action totally delivers on the "Scroll Right"
On the downside, I think it's a big bummer that they're not doing anything more with this template. While on the hunt for this particular email, I signed up for every email subscription I could on the L.A. Times site. After sorting through the 15 or so emails each day for a week, I gave up. They were all the typical vertical email format you see with other news organizations. Wish they'd done a multi-email campaign about the redesign, highlighting a different part of the site with each email. As for a best practices miss, they didn't use a preheader. Plus, they don't give me a link to update my preferences or my account, which I think they should. As much as I love the focused message of the email and the lack of clutter, I do think they could layer in a few understated links to drive people to do stuff on the site, without taking away from the sleek creative. Anyone else have thoughts about this one?
From: Hollister Subject Line: Woke up in shreds. Date: September 10, 2009 A few weeks ago (August 24th, to be exact) I blogged about a Hollister horizontal email for shredded jeans. While I liked the creative overall, apparently Hollister REALLY liked it. In fact, they liked it so much they decided to send me the exact same email again today, right down to the subject line. Oh wait, I take that back. They did change up the image a bit by zooming in on the fabric instead of showing the whole jean, but not sure that qualifies as new email creative. Since they decided to make me relive this one again, I'll take a minute to highlight a comment that Amy Hamilton made about a previous Hollister horizontal email. She pointed out that they're making the emails too tall, so subscribers actually have to scroll vertically and horizontally. Smart gal, that Amy.
September 9, 2009
From: Boden
Subject Line: Open me, I expire on Thursday! This Boden offer won't last.
Date: Tuesday, September 8, 2009
Just when I thought I could resist the temptation of spending money, bam, there was an offer I couldn't refuse - almost.
First, the subject line told me exactly what I needed to do, open the email. Second, it clearly stated when the offer expired. Third, the SL told me that I needed to jump on this deal now. When I opened the email, dogs greeted me. Each dog was labeled with the day-of-the-week and showed a percentage off. As a dog-lover, this creative pulled me in, although Boden apparel has nothing to do with pets.
I'm not a designer, but an essential part was missing. I clicked through the hotlinked email and it took me to the home page instead of a landing page with similar creative. I love a great offer, but a seamless email to website experience is just as important.
Cat lovers, what does this email do for you? Hopefully the offer is compelling enough to bypass the canines and get straight to the apparel.
From: HomeAway
Subject Line: $50 Off Special Offer
Date: Wednesday, August 26, 2009
Deemed a vacation rental website, I have had an affinity for HomeAway's copy and inviting imagery. The subject line tells me I have a $50 offer, that's great!
I clicked through and felt tricked by the message in front of me. Assuming they have multiple subscriber lists, I should be on the renter list, not the homeowner list. I scrolled down to see what the lower messaging offered. A continued lack of relevance to me was surprising. While we always want to create subject lines that encourage subscribers to click, this shouldn't be done at the cost of transparency. I'm curious if anyone else got this email or a similar one with this approach. What was your response?
September 8, 2009
From: Hotel Max Subject Line: Your Stay with Us Date: September 1, 2009 From: Hotel Max Subject Line: Thank You for Visiting! Date: September 2, 2009 Last week, I was up in Seattle for a meeting and stayed at the Hotel Max. After checking in at the front desk, I went up to my room and got online to catch up on my email. Amidst the regular cast of characters in my inbox was an unexpected surprise. Apparently, the minute I checked in, scratch that, the SECOND I checked in, Hotel Max sent me a welcome email. Talk about timely. Signed by the hotel manager, the email was personal and helpful, plus I have to give them kudos for taking the opportunity to plug the restaurant that's attached to the hotel. To round out the customer service experience, they also sent me a follow-up email asking for feedback about my stay. I won't go into the details, but I did have some feedback and decided to send it in. I got a prompt personal email from the hotel manager letting me know what they were doing to fix the snafu. The only puzzle in all of this is that the first email I received welcoming me to the hotel lists one guy as the hotel manager, but the personal email I received was from a completely different guy who also held the hotel manager title. My guess is that there was a personnel switch and no one updated the emails. Oops. Now that's the perfect example of why it's so important to make sure the content in your triggered messages is up to date.
September 3, 2009
From: Twitter
Subject Line: Reset your Twitter password
Date: Wednesday, August 26, 2009
It's super-easy to overlook or "dial in" your transactional messaging. Twitter does it smarter with their "password reset" email message:
"Can't remember your password, huh? It happens to the best of us... login and change it to something you'll remember."
The copy is straightforward, cute, "human." Very Twitter.
From: Krispy Kreme
Subject Line: Raising Funds with Krispy Kreme!
Date: September 1, 2009
Having grown up in Michigan, I'm a die-hard Dunkin' Donuts fan, but a former coworker of mine LOVED Krispy Kreme, which is how I started subscribing to their emails. I dig the huge image. I can just taste that sugar glaze, can't you? But, the letter format just isn't working for me here. There's too much copy, there's no clear call to action, there's no top nav, and there's no preheader. I'd think that the fan base for Krispy Kreme has to be huge, so the fact that they don't have a SWYN element is also a big miss. On a really basic level, there isn't even a store locator to help me get my Krispy Kreme fix stat. Add in the fact that they don't even link directly to the fundraising landing page that's live on the site, and the misses just keep stacking up.
It's also interesting because their website maximizes content buckets, but their emails don't. IMHO, they need a complete email overhaul that brings their retro-feeling brand to life. Now, if you'll excuse me, I have a donut sitting next to me that needs some attention. Don't tell Dunkin'.
September 2, 2009
From: Forever21
Subject Line: Tough Love - Shop Leather
Date: Tuesday, September 1, 2009
What was this email about? I'll never know. I can't stress enough how important it is to use HTML text in designs, or at the very least alt tags on images with graphical text to convey your message/s. This is vital for subscribers that have images disabled as well as when an error occurs, keeping your images from displaying properly. When all else fails, it's always good to have a link to a web/hosted version of the email. Unfortunately, even the hosted version of the email wasn't working.
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