From: Ann Taylor
Subject Line: Meet Our New Designer + Shop Our New Perfect Pieces.
Date: August 24, 2009

I love the way that Ann Taylor unveils a new designer in this special email. This approach aligns perfectly with the current trend of putting real faces on big companies and of forging more of individual connections with customers and email subscribers. Not only do we get a literal face to associate with Ann Taylor designs, but the entire email creative represents the artistic process behind all Ann Taylor clothing. The swatches and sketch allows subscribers to envision the creativity and thought invested in clothing by real people, allowing shoppers to feel like they are purchasing something special and unique.