Setting aside the fact that Whole Foods is probably not the most economical place to shop, I still feel somehow healthier when I buy my food there. I just signed up for their emails yesterday, and while the Welcome letter was a little boring, I'm loving their newsletter! Here's what I heart about it:

Preheader: Althought it's a bit wordy, the fact that they have a preheader is a step in the right direction. I do think they could streamline it a bit and still get the messages across.

Relevancy : The Renegade Lunch Lady is a perfect feature story for back to school. Even if the meals she's suggesting are more what Claire would eat vs. Brian (that's a Breakfast Club reference BTW), the idea is timely. Plus they include links that go directly to the recipes, which makes life easy for busy moms.

Dynamic Content : Love the fact that they were able to populate the "What's on sale?" story with the deals for my specific Whole Foods store. Hint: they could do that because they asked me for my zip code when I signed up for their emails.

Recipe Reviews: This is a smart way to bring me into their community and encourage me to try a recipe as well as write a review.

Smart Design: They really broke up the content in any easy to digest way (pun intended) and maximized the right rail.