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August 13, 2009: Candidate for Best Subject Line EVER!!!


From: YogaBlaze
Subject Line: Bourgeois Sufferings & The Practice of Staying
Date: Monday, August 3, 2009

The newsletter itself is (visually) a dog's breakfast, but how's this for a compelling subject line :)!?!?
Bourgeois Sufferings & The Practice of Staying

How could you not open that? It's an awesome argument for going off-formula and putting some creative thought into those good old SLs. Yay, YogaBlaze!

Comments

At the risk of seeming offensive -not my intention, btw-; the best subject line of an email I have ever received was one that -rightfully so- went straight to the junk mail. One day, when I was going to clean my junk mail folder I see there's an email with the subject line "would you buy a vibrator for your daughter?". I didn't open the email, in part because it was junk and I wasn't interested but also in part because I thought that, no matter what the content of that email was, it'll NEVER be as *good* as the subject line.

Sorry if anybody was offended, again, never was my intention.

SB-R


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