Which Is More Popular: FTAF or SWYN?
August 7, 2009: All My Children...The Retail Version
From: CrewcutsSubject Line:candy-colored classroom brights
Date: August 7, 2009
Okay, so I love J.Crew's emails and I think crewcuts is just adorable, but this one had me scripting a pint-sized soap opera from the second I opened it.
"They'd been rivals all their lives. One always wanting what the other had. And this times was no exception. Sophie wanted that green bauble necklace and she was going to do anything to get it, even if that meant putting ABC gum in Ava's hair. But Ava, she was on to Sophie's game. And she wasn't going to back down...not without a few good hair-pulling moves of her own."
I'm thinking that maybe there was a cuter pic where the girls didn't look like the mini-me versions of Krystle Jennings and Alexis Carrington. (That's a Dynasty reference, BTW. I heart the 80s.) If catfighting is the trend for fall, then this email nails it.
Comments
The girls look so...INTENSE. They look way too cool for bubble gum baubles (though they are pretty adorable, even with the sass).
I like the accessories that "pop" copy.
Posted by: Alex Madison
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August 24, 2009 1:45 PM