From: J.Crew
Subject Line: Jenna's Picks (summer edition)
Date: June 30, 2009

The big question here is: Do you know who Jenna is? And then the second biggest question is: Do you care? J.Crew is banking "yes" on both. That's why they've poured a lot of energy into turning J.Crew's fashion visionary and Creative Director, Jenna Lyons, into a full-on marketing vehicle in her own right.

Their latest "campaign" is the perfect example of J.Crew marketing at its best. They're consistent across the board, from email to landing page to in-store experience.

Here's how it all went down: I was in the store last week and noticed that the entire wall behind the register was dedicated to Jenna's Picks. The photos were big and gorgeous, and the copy was easy to read. As I waited in line, I read them all. Then I got this email today, which is the perfect interpretation of the in-store experience. Clicking on the landing page, I plunged into a consistent, clean, classy experience. Their brand is reinforced on every front and it's beautiful. Now if they could just bring down some of their prices....