From: Chris Michaels
Subject Line: Summer update from Chris Michelson & NFH
Date: June 11, 2009

I have numerous friends that are Small Business Owners that do Email newsletters/promotions/etc. related to their businesses. On the whole, I am fairly impressed how far the Email Marketing industry has come for Independent/Small Businesses, but this is the first Email from said category that has compelled me to blog...

This one is from my Fabulous hairdresser, Christopher Michaels* of Notorious for Hair in San Francisco. I just love the way it looks with its adorable "airmail" format. I did a little investigating as to how it was created and the kicker is that it was actually done by selecting a template from Apple's Mail application! (No wonder it looks pretty)

In the past, it has seemed like most Emails for SBOs were generated by Constant Contact and other companies of the like, but I feel compelled to give Apple props for offering a great-looking set of templates that anybody can use (well, anybody with a Mac and OS Leopard). Kudos also to Christopher, for discovering how to maximize it! (Chris - maybe just let me offer to check your spelling & grammar next time...).  :)

While I personally plan to stick with Gmail for most of my everyday email transactions (for its overall usability), I think my friends can start to expect seeing some cute Special Occasion emails from me!
 
*If anyone reading this happens to live the Bay Area and is in the market for someone new to do their hair, Chris also happens to be an excellent hairdresser with very reasonable rates. (Not that I am not angling for a free haircut or anything...)  :)