Too much. Odds are if you're motivated enough to unsubscribe you're probably not going to happy to see another email, especially if they're going to be smarmy about it.

I agree with Stephen. This email is just asking for complaints. I understand that CB2 is attempting to get that final touch to get lost subscribers to shop, but this is not the place to do that. I would save all this and the "Shop CB2" and the "tell us why you're leaving" for the unsubscribe landing page. Once a subscriber is done, you have to let them go.

-Kelly Lorenz

As both someone who works in email marketing and a recent CB2 unsubscriber who received this email, I can definitely say it's too much. I was very annoyed and considered lodging a spam complaint based on this mailing, which was clearly and intentionally sent after I unsubscribed from all CB2 communications.

The email you've shown in your example doesn't appear to be a verification email. I would expect a verification email would ask for confirmation of your intention. The example you're using appears to be an 'after the fact' last-ditch marketing email.

Having said that, as an unsubscriber I wouldn't be too worried about going through a verification process to opt out - especially if I was using a 'shared' email address (it does happen).

I would object to yet another marketing email (like the one in your example) when I had just unsubscribed.

I agree with Stephen and Kelly - definitely too much. If I am going to opt-out I don't want to get further notice. Perhaps I MIGHT agree to take part in some kind of poll, if you want to ask me why I'm not interested in your newsletter any more - but only if it wouldn't last more than one or two minutes.