Slice Out a Story of Recession Marketing
May 6, 2009: Stacking It Up
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From: Barnes & Noble Subject Line: This Week -- Coupons, Michael J. Fox, New B&N Recommends Selections, More Date: Tuesday, March 31, 2009 From: Express Subject Line: Shop Our Hot List Favorite V-Neck Tee! + Take An Additional 20% Off Clearance! Date: Monday, April 27, 2009 Here are 2 examples with the "stacking syndrome." Placing multiple full-width messages can make the design feel overwhelming, take away the "flow", and can even make the message feel unfinished. I suggest adding a side rail to break up the content. |
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From: Endless.com Subject Line: Top Trend Update, Overnight & Return Shipping on Us Date: Thursday, March 26, 2009 Here is a good example of a well-executed right rail from Endless.com. |
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