Can Trigger Messages Be Fun?
May 6, 2009: Slice Out a Story of Recession Marketing
From: Crate and BarrelSubject Line: 1,2,3 ways to save on select Wusthof and Shun cutlery
Date: May 1, 2009
If you're into knives (or should I say cooking 'cause just being into knives might be a little creepy) then you'll know that Wusthof and Shun are on the cutting edge (pun intended). I love how Crate and Barrel turned a simple knife sale into something fun, interesting, clean and simple. And the texture with the lettuce at the bottom is simply gorgeous. Plus, they always have that dynamic store location in the footer. Guess they are the sharpest knives in the drawer. Okay, enough puns for one day...
Comments
Ha! Love the lettuce so much :).
Posted by: Lisa Harmon
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May 8, 2009 12:17 PM
I liked the lettuce too, then I realized these knives aren't for chopping lettuce (rather down-market).
FYI, Wusthof Classic isn't cutting edge, its more near the bottom of the barrel, as far as hi-$$$ knives go.
This is a classic clearance/reaction email to the Sur La Table knife markdown email sent a month earlier. Nagiri? Panini knife? Please!
kudos on the dynamic store link!
Posted by: Stephen McAdams | May 11, 2009 9:32 PM
Well, the Shun is higher on the price and quality scale. At least, the chef who taught my cooking class said it was! So really, they did nice a job of covering both ends of the price spectrum.
Posted by: Darrah MacLean | May 11, 2009 10:04 PM
damn that's sexy! how much of it is webtext?!! and do you know the open/click/s2f rate?
Posted by: Quang | May 18, 2009 11:01 AM