My Top 4 Club Card Specials Are Not Mine
May 15, 2009: Happy Colors
From: Lands' End
Subject Line: Free Shipping + save 4 ways for 4 days
Date: Friday, May 15, 2009
This Email creative just sort of jumped out at me and made me happy! It's very simple, yet somehow the layout of the circles and the colorfulness completely drew me in (which is saying something a lot for a Sale creative). They did a nice job on the visual! Now, HTML text would have improved it from a best practices standpoint, but that's another blog... :)
Comments
If they had kept the 4/4 repetition to the circles (4 ways to save, 4 days, 5 circles) it would've been a home run.
I would've switched the free shipping call to action with the "Hurry - Ends Monday" message under the headline. Saying "Ends Monday" clashes with the "4 days" message... if you get the email after the promotion starts you don't get the four days...
Posted by: Stephen | May 15, 2009 10:49 AM