From: JCPenny
Subject Line: A Special Message to You from the CEO of JCPenney
Date: Sunday, March 22, 2009

From: The Limited
Subject Line: Affordably Chic. Get The Fashion You Love For Less!
Date: Monday, March 23, 2009









Relevancy is an important part of email. Relate to your audience, anticipate their needs, and you will find astonishing results. In tough economic times such as these, why not emphasize what you can do to help your subscribers? Like JC Penny & The Limited: sending out a friendly reminder that you can still get quality products without emptying your wallet.

There are many more emails out there similar to these examples. This type of messaging could also be a good opportunity to provide a discount.