The button is dead, email platforms no longer accept HTML, AND you no longer need a preheader!...
April 2, 2009: Abundance of Categories
From: Sur La TableSubject Line: No Foolin: 3 Cutting Boards Only $9.99
Date: Wednesday, April 1, 2009
It's always good to provide your audience with options. Sur La Table does a good job at providing many category options (above the fold) without taking up too much space. My only suggestion to them would be to try it with HTML text, it could improve the click-through for people viewing the email with images disabled.
Comments
Great point! I often find that when I click through on emails, I'm usually clicking something in the top navigation, especially in messages that highlight only one main product. It would be a shame to miss out on those clicks just because subscribers didnt' see an option that interested them up top.
Posted by: Alex Madison | April 3, 2009 8:59 AM
Gee whiz, you reviewed the most boring email of the week! Did you see the South Park email we sent? That's design range for you.
Posted by: Stephen M | April 16, 2009 11:43 PM