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Retail Email Blog
March 26, 2009: VNAV


From: Coach
Subject Line: shine with new metallic op art.
Date: Friday, March 20, 2009

As a vertical preview pane user, I was struck by the positive user experience I had viewing Coach's "op art" email in my preview pane. I was inspired to consider that -- while not currently in vogue -- vertical navigation might make more sense these days. With more folks viewing their mails on smaller screens -- whether they're preview panes, minimized browser windows or mobile devices -- right-aligned horizontal navigation items can easily go unseen without scrolling.

Perhaps it's time to give the vertical navigation another whirl! Have any of y'all done any vertical vs. horizontal navigation testing lately?
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