From:Toys "R" Us
Subject Line: Product Recall: Infantino, Lil Chef Set
Date: Monday, March 16, 2009

Since signing up for Toys "R" Us emails a few weeks ago, I've received four different messages like this one, telling me that the store records show I've purchased something that's been recalled. Funny, because I can't remember the last time I purchased something from Toys "R" Us, and certainly none of these products. I don't really know what's going on here. On the one hand, it's great that Toys "R" Us is using email to spread the word about product recalls (and the emails look pretty good!). On the other hand, though, their records are not tidy. If they aren't sure whether or not I've purchased the product mentioned and are just playing it safe, then they should say so. I can imagine a busy parent being unable to remember whether or not they purchased the mentioned product, which could cause unnecessary concern. Getting so many recall notices is not only annoying, but it could harm the subscribers' trust in the store.