From: Urban Outfitters
Subject Line:Show Off, Shirt Up & See You In Austin!
Date: Thursday, March 12, 2009

With all the buzz about social media in emails and offering more to customers, props to this simple and direct Urban Outfitter's email.  The UO AU messaging provides a link to their blog page, which offers some really cool services, such as interviews, music, and twitter communication.  The fun doesn't stop there: in the "Profile" section CTA, the subscriber is taken to Jennifer Herrema's photos and article, which looks more like a magazine page than a landing page.  Cool idea! This balanced shopping and social content messaging reinforces the relationship between brand and subscribers. This email makes subscribers feel like UO has more to offer their lives, and is well worth staying tuned for more.