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Retail Email Blog
March 16, 2009: Snapshot of a Trend?







From: Bloomingdale's
Subject Line: Spring Trunk Show: Meet The New Designers We Love!
Date: Monday, February 9, 2009

From: Saks Fifth Avenue
Subject Line: Celebrity Style A-List
Date: Friday, February 13, 2009

From: Bergdorf Goodman
Subject Line: Front Row Report: Fresh from Milan
Date: Saturday, March 14, 2009

I wonder if Bloomie's, Saks and BG all use the same Email Design team? They are all high-end retailers after all... or maybe they just check out each other's email campaigns and "borrow" looks from one another. I have to give Bloomie's credit for being first that I've noticed (and they also used this look over the holidays for a snail-mail flyer). Notice how Saks and Bloomingdale's both incorporate the look of handwriting on the Polaroids too. Personally, I like it! :)


Comments

OK... now I'm going to disprove my own blogpost! I was looking through the archives and found a previous entry by Lisa Harmon with the "snapshot" look done by shopbop.com: http://smith-harmon.com/blog/2008/11/count_to_8.php

Move over Bloomingdale's!!


great


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