From: The Ritz-Carlton
Subject Line: The Ritz-Carlton Provides a Romantic Western Getaway
Date:Wednesday, February 11, 2009

This caught my eye for a number of reasons. A few (ahem!) years ago, in my life before Email Marketing, I used to work for The Ritz-Carlton (to this day I still say "my pleasure" in place of "you're welcome"). Naturally, I have been on the lookout for Email campaigns from The Ritz (and having high expectations for them!). This is the first one that I have personally received from them. I really like the main visual, which particularly stands out to me, because I just learned from my husband (whose latest hobby is making short films) that the term for this type of camera shot is called Forced Perspective. Aside from the wonderful hero image however, I think The Ritz has room for improvement (or an opportunity, as they would call it) for the overall layout. I know the R-C is very conservative, but the header logo area is just boring, the subject line is uninspired and the banners need a complete makeover IMHO. :)