From: Lucky Brand
Subject: Facebook Fans Wanted
Sent: Wednesday, February 11, 2009 5:47:04 PM

Team Smith-Harmon just returned from the EEC’s Email Evolution Conference in Scottsdale, AZ last night. No doubt one of the biggest buzz topic was the relationship between social media and email.

Lucky Brand has recently increased the amount of emails they send. Yesterday I received this “Facebook Fans Wanted” email in my inbox last night. But what they didn’t tell me in the email was that once I went to their facebook page I’d get 20% off my next purchase. (Check it out if you need some jeans or $25 T-shirts!)

I suppose if I were literally a “fan” of Lucky Brand Jeans I would be interested in “friending” them on Facebook. Perhaps this sort of email is better served as a targeted message toward active and engaged subscribers.

I’d be interested to see how this email performed, I wonder if Lucky is trying to make it onto the Virtue 100 Top Social Brands for next year.

It seems like they are throwing everything in the book at me, but maybe it’s just because I’m paying attention.