From: Pacific Sunwear
Subject Line: New Arrivals + Get the Look! Shop By Outfit
Date: January 24, 2009


The top 200 pixels can be the most important part of an email. If subscribers open the email they are guaranteed to see all the content in this section, especially when they are looking through a preview pane. Every once in a while I’ll see an email that reminds me to pay attention to what the subscriber experience is like.

Here Pacific Sunwear invites me to “Get this look,” yet the model is seemingly naked.

But hey, it works for Abercrombie, right?