Why?
January 21, 2009: Michelle and Isabel
From: InStyle.comSubject Line: Look of the Day: Michelle Obama
Date: Wednesday, January 21, 2009
From: Barneys New York
Subject Line: Mrs. Obama and Barneys LOVE...
Date: Wednesday, January 21, 2009
Yesterday, the world wasn't only inspired by President Obama's inaugural address. We were also wowed by the beautiful colors that Hilary, Jill, Michelle and other leading ladies - and babies - paraded onstage. I admit it: I was absolutely waiting to see which brands would get major points for inbox relevancy and react to the inaugural opportunity via email. Kudos to two of my fab five favorites - Barneys New York and InStyle - for pulling together these messages lickedy-split.
P.S. J.Crew threw an error when I attempted to browse their "gloves" category today. Could it be that everyone's trying to pick up a pair of Mrs. Obama's moss greens?
Comments
Ha! I was going to blog this one too! I was most impressed by Barneys Email though. InStyle already does "Look of the Day" on a regular basis, so they are accustomed to quick output... Barneys had their entire creative for this one (not a template) out the door in 24 hrs.
Posted by: Lyla Reinero | January 27, 2009 8:57 PM