From: Jaguar
Subject Line: 0% Financing on the XF Luxury
Date: Tuesday, November 25, 2008

I have been receiving Jaguar's emails for awhile now and I continue to be impressed with how well their emails fit their brand. I am also impressed because they are coming from a car company. When I think of designs that come from a car company I think of a cheesy car-driving-down-a-country-road scene. I usually don't think of nice, clean design so Jaguar really surprised me when this email arrived in my inbox. The email itself is very clearly laid out and doesn't just speak to one specific car and the imagery is top-notch. The top section talks about their newest car and urges the recipient to locate a dealer. The module below talks about the online portfolios that you can view for Jaguar's cars. The other module lets you know that you don't have to buy an expensive car as a gift, you can treat them to merchandise. Jaguar finishes off the email by reminding Jaguar owners that they should update their navigation systems on a regular basis. I love that they take the time to do this but it doesn't really apply to me as I don't own a Jaguar (unless someone wants to surprise me...). I think the next step for Jaguar would be to create modules that they can swap out to make their emails more relevant for each recipient.