Trigger Happy
December 10, 2008: Third Strike, You're Out
From: Neiman Marcus
Subject Line: So, you need a gift? Look no further + Free gift wrap & free online shipping
Date: December 10, 2008
From: Neiman Marcus
Subject Line: FINAL HOURS! FREE $100 NM GIFT CARD with online purchase + Free gift wrap & free online shipping
Date: December 9, 2008
From: NM Store
Subject Line: Take an extra 30% off at Neiman Marcus stores
Date: December 10, 2008
As a follow-up to my December 8th posting, I thought I would share the latest NM news. I received three emails from Neiman Marcus in ONE DAY. Yes, that's right. 1-2-3 in 1 day. While I understand that good things come in threes, I'm not so sure it applies here. And while I also understand that two were from Neiman Marcus proper and one was from NM Store, they all look like Neiman Marcus to me. And check out the subject line lengths! The only word that comes to mind is: Unsubscribe. Otherwise, I'm speechless.
Comments
I agree about way too many emails, but in NM's defense, I at least really like the creative of #1 (So, you need a gift?...)
Posted by: Lyla Reinero | December 11, 2008 12:23 PM