From: Nike.com
Subject Line: Score the Perfect Gift Early and Get 30% Off
Date: December 11, 2008

Retailers have definitely made it easy for me to “Shop by…” anything! I can shop for her, for him, for outdoor enthusiasts, for gifts Under $25, for friends you only see twice a year, and the list goes on. And all these options have always been laid out for me in neat, tidy predictable grids.

Until now!

Nike.com’s gift guide is a roulette wheel of gifting options. And I win with every spin! It doesn’t hurt that their creative this season is nothing short of magical. Yes, they could throw a purple running jacket in their hero and I would instantly swoon, but I love that Nike.com has taken my shopping experience and turned it into a game. Maybe I’ll help Santa out and get one of my own gifts!