From:Ruehl
Subject Line: Get Into a Little Trouble.
Date: October 14, 2008

I opened up my inbox this morning to find that I had received this email from Ruehl. I racked my brain trying to remember if I had somehow signed up for their emails way back when and had forgotten. The conclusion I came to: I've never even heard of them so there is no way I could have signed up! So I decided to do some investigative work on their website. Turns out that they are affiliated with Abercrombie & Fitch and Hollister and I receive emails from both retailers. My suggestion to all three retailers: If you want to introduce an affiliate company to your email subscribers then send it from the company that they originally signed up with to avoid angry subscribers. People take their privacy very seriously these days so, breaking their trust by sharing your email address with another company without making it very clear to them that you are going to do so is a big no no. This could be done with a simple email with a message like this: "You already love Abercrombie & Fitch so, why not take a look at our sister brand Ruehl". Harry & David did a good job with this when they wanted to introduce their subscribers to their new brand Wolferman's. This lets your subscribers know that while you still value their privacy you don't want them to miss out on this amazing new opportunity!