From:American Eagle Outfitters
Subject Line: AEO Affiliate Marketing Communications Notice
Date: October 14, 2008

A few hours after I posted my blog entry on Abercrombie & Fitch and Hollister's privacy policy I got this email from American Eagle Outfitters, good timing! I definitely commend them for sending out this email and giving their subscribers the choice on whether or not they want to subscribe to their affiliates' emails. I can't decide whether or not this was the best approach for American Eagle though. On one hand I love that they gave their subscribers a choice but on the other hand I feel like they could have given their subscribers a more compelling reason or reasons as to why they should stay subscribed to their affiliates' emails. Thoughts?