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Retail Email Blog
September 12, 2008: Gobble Up This Sale Message From Boden!


From: Boden
Subject Line: Absolutely last chance for the tastiest discount at Boden
Date: Thursday, September 11, 2008
See the email >

I absolutely adore this email from Boden. The headline is catchy and so is the imagery! Boden is very good at differentiating their sale emails from the rest of the retail pack. I see way too many sale messages that are simply colored text on a plain colored background. I always appreciate a good message that is different from the norm and makes me smile and Boden's emails almost always make me do that :) Keep up the refreshing emails Boden!

Comments

You know, I orginally thought the same thing. BUT after more thought, I think that putting pie & clothing into the same message (or dare i say "mouthful") is a tough sell. Cute concept, but maybe if they used something more applicable to clothing they would have gotten me to "bite".


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