From: Tully's Email Club
Subject Line: Happy Birthday from Tully's
Date: Sunday, July 13, 2008

From: Sephora Beauty Insider
Subject Line: A Birthday Surprise from Sephora
Date: Monday, July 14, 2008

Birthday emails are low-hanging fruit: they are one of the first triggered mails we pick from the lifecycle touchpoint opportunity tree. Here are two from Tully's and Sephora. Sephora's fruit tastes sweeter. Tully's requires me to purchase something in order to enjoy my gift. Tully's also forgot to update their template; it still reads 2007. (A common pitfall we all have to watch for with triggered mails! Review them at least quarterly to identify branches that are no longer evergreen.)

Vanilla Cupcake Bath & Shower Bubbles sound delicious. I love cupcakes. I'm interested in the idea of a birthday registry, although I would never actually create one. I'd have to agree with Miss Manners on the idea of birthday registries; they are vulgar.