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May 2, 2007: Natural's Not In It


"Natural" is clearly the buzzword in home furnishings this spring. Who does it best? And do you think that by mailing a few days earlier, CB brands detracted from PB sales? Do we need to reconsider our messages in the context of our competitors'?


From: CB2
Subject Line: cool earthy things
Date: Monday, February 26, 2006

From: Crate and Barrel
Subject Line: Spring Collection Preview
Date: Tuesday, February 27, 2006

From: Pottery Barn
Subject Line: Introducing the Natural Home
Date: Thursday, March 1, 2006


Comments

The CB team for sure.


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