From: west elm
Subject Line: easy living with the Walton Sectional
Date: Tuesday, April 3, 2007

Here, west elm deals strategically with a high pricepoint item that's difficult to push via email: the sectional. They pulled out the double-combo: (1) free delivery (which is pratically a must-do at the moment for the furniture category) and (2) furniture diagrams, which engage the customer immediately in the process of selecting a configuration and envisioning it in their own home.

But of course, despite all the smart thinking here, when it still doesn't work, we've got the catch-all sale promo, which, for this campaign, will undoubtedly generate the most sales by a landslide.